The most common type in 1988 at Frith's time was performance, the star and band singing in concert to fans, the goal was to convey a sense of the in concert experience.
The narrative form present a series of event, linear, cause-effect, sequence. Love stories are the most common narrative.
The conceptual narrative is usually used to convey a certain view of the artist or an ideal, it can create a standout music video but the downside is that the artist is rarely featured so that a synergistic link between the artist and the video is not as strongly created as it would be in a narrative. The performance typology is the most commonly used as it shows the musicians performing and has clear direct links to the music video. It is also fairly inexpensive to do so smaller artists would prefer a more performance based video in a financial case.
Narrative
Love Story by Taylor Swift is a textbook example of a narrative video with masses of intertextuality to enhance the storytelling. It initially starts with various long shots and establishing shots of a typical American high school, instantly this video is linked to American stereotypes and has intertextuality with infamous teen movies such as Clueless, Easy A and Mean Girls. These stories are infamous for having a teen love story which fits right in to the narrative portrayed in Love Story. Another example of intertextuality is created with many links to Romeo and Juliet either through the lyrics or through visuals, the dresses and medieval romantic castle styling. Throughout the music video the artist plays out a love story with a man and in the end they get together even though she is stranded in a castle. It is a simple narrative but highly effective because it emphasises the lyrics and underlines the romantic message of the song.
Conceptual
In Up and Up by Coldplay the conceptual theme throughout is a mixture of the weird and wonderful throughout nature, it uses impressive editing techniques to combine various elements of life such as the planets and car racing to create a striking effect. But the most important reason for this concept is to get across the beauty of nature and to show sometimes how humans stand tall and proud in such a natural environment. This is conveyed through such clips as the artists being larger than mountain ranges and cars racing around Saturn's rings. The message that this conveys is that nature and humanity are intrinsically linked and even on places like oil rigs things of beauty can happen, like a giant butterfly. A conceptual video is what we are aiming our video to be so this video provides inspiration as it tells a message though innovative means.
Performance
In the iconic Red Hot Chilli Peppers, By The Way, the band is shown throughout the entire video as simply performing on the stage. This typology is more out of date but in the past performance videos were more popular as music videos were not as easily accessible without YouTube. The music and the musicians abilities are the only focus of this video not the visuals, this conveys that the artists care more for the music than for a narrative story.
Overall the main inspiration for us is conceptual videos but we will incorporate some form of loose narrative to make the story more engaging.
